Description
Certification Name: Certified Textile Marketing Specialist
Global Occupational Skill Standard – GOSS ID: GOSS/AT/CTMS/V1
Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).
Objective: The objective of the Certified Textile Marketing Specialist course is to equip participants with comprehensive knowledge and skills to effectively market textile products in competitive domestic and global markets. The course covers market research and analysis, branding, digital marketing strategies, customer segmentation, product positioning, pricing strategies, and sales promotion tailored specifically for the textile industry.
Certification: Within 5 days after Completion of Online Assessment.
Get ready to join the Journey to become a GSDCI Certified Professional – International Certification and Assessment Body.
Steps to become a GSDCI Certified Professional:
Step 1: Select your certification you want to pursue.
Step 2: Click on get certified tab, new pop up window will open.
Step 3: Click on pay certification fee, you will be redirected to billing details page.
Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.
Step 6: After completion of online assessment, you can download your Certificate Immediately.
Assessment Modules:
Module 1: Introduction to Textile Marketing: Overview of the Textile and Apparel Industry, Key Roles and Responsibilities of a Textile Marketing Specialist, Market Trends and Consumer Preferences in Textiles, The Importance of Branding and Positioning in the Textile Market, Competitive Landscape and Market Segmentation, The Role of Marketing in Driving Sales and Building Customer Loyalty.
Module 2: Textile Product and Brand Development: Understanding Textile Product Development from Concept to Market, The Role of Innovation and Technology in Textile Products, Creating a Unique Selling Proposition (USP) for Textile Products, Positioning and Differentiating Textile Brands in the Market, Collaborating with Design and Production Teams for Effective Branding, Product Lifecycle Management and Branding Strategies.
Module 3: Digital Marketing and E-commerce in Textiles: Introduction to Digital Marketing Strategies for Textile Brands, Leveraging Social Media and Influencers for Textile Promotion, E-commerce Platforms and Online Retail Strategies, Search Engine Optimization (SEO) for Textile Products, Building an Engaging Online Presence for Textile Brands, Utilizing Email Marketing and Content Marketing in Textiles.
Module 4: Marketing Communications and Advertising: Developing Marketing Communication Plans for Textile Brands, Crafting Effective Advertising Campaigns (Traditional vs. Digital), Understanding the Role of Print, Broadcast, and Digital Media in Textile Marketing, Utilizing Trade Shows, Exhibitions, and Events for Brand Exposure, Collaborating with Advertising Agencies for Textile Campaigns, Public Relations Strategies in the Textile Industry.
Module 5: Consumer Behavior and Market Research: Understanding Consumer Behavior in the Textile Industry, Conducting Market Research and Competitive Analysis, Identifying Key Market Trends and Insights, Analyzing Demographics, Psychographics, and Buying Habits, Tools and Techniques for Gathering Consumer Feedback (Surveys, Focus Groups), Using Data Analytics for Effective Marketing Decisions.
Module 6: Sustainability, Ethics, and Global Market Expansion: Incorporating Sustainability in Textile Marketing Strategies, Understanding the Demand for Eco-friendly and Ethical Textile Products, Promoting Transparency and Traceability in Textile Manufacturing, Expanding into International Markets and Understanding Global Trends, The Role of Corporate Social Responsibility (CSR) in Marketing, Managing Cultural and Market Differences in Global Textile Campaigns.
GSDCI Online Assessment Detail:
- Duration- 60 minutes.
- Number of Questions- 30.
- Number of Questions from each module: 5.
- Language: English.
- Exam Type: Multiple Choice Questions.
- Maximum Marks- 100, Passing Marks- 50%.
- There is no negative marking in any module.
| Marking System: | |||
| S.No. | No. of Questions | Marks Each Question | Total Marks |
| 1 | 10 | 5 | 50 |
| 2 | 5 | 4 | 20 |
| 3 | 5 | 3 | 15 |
| 4 | 5 | 2 | 10 |
| 5 | 5 | 1 | 5 |
| 30 | 100 | ||
| How Students will be Graded: | |||
| S.No. | Marks | Grade | |
| 1 | 91-100 | O (Outstanding) | |
| 2 | 81-90 | A+ (Excellent) | |
| 3 | 71-80 | A (Very Good) | |
| 4 | 61-70 | B (Good) | |
| 5 | 50-60 | P (Pass) | |
| 6 | 0-49 | F (Fail) | |
Benefits of Certification:
🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.
📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.
💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.
🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.
📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.
🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.
⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.
