Description
Certification Name: Certified Media Planning and Buying Specialist
Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CMPBS/V1
Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).
Objective:The Certified Media Planning and Buying Specialist course is designed to provide participants with deep expertise in the strategic selection, negotiation, and acquisition of media space across traditional and digital platforms. The course covers media research and analysis, audience profiling, budget allocation, media mix strategies, scheduling, and performance metrics.
Certification: Within 5 days after Completion of Online Assessment.
Get ready to join the Journey to become a GSDCI Certified Professional – International Certification and Assessment Body.
Steps to become a GSDCI Certified Professional:
Step 1: Select your certification you want to pursue.
Step 2: Click on get certified tab, new pop up window will open.
Step 3: Click on pay certification fee, you will be redirected to billing details page.
Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.
Step 6: After completion of online assessment, you can download your Certificate Immediately.
Assessment Modules:
Module 1: Introduction to Media Planning and Buying: Overview of media planning and its role in advertising, Differences between media planning and media buying, Understanding media ecosystems (traditional vs digital), Key roles and responsibilities of a media planner/buyer, Importance of audience targeting and media goals, Overview of media campaign workflow.
Module 2: Audience Research and Media Strategy Development: Identifying target audiences and market segments, Understanding consumer media consumption habits, Using research tools (IRS, BARC, comScore, Google Analytics), Setting media objectives aligned with campaign goals, Developing media strategies based on insights, Creating media briefs for execution.
Module 3: Media Mix Selection and Budget Allocation: Evaluating different media channels (TV, print, radio, digital, OOH), Strengths and limitations of each media type, Media mix modeling and selection strategies, Allocating budgets across platforms effectively, Calculating reach, frequency, and GRPs, Seasonality and geographic considerations.
Module 4: Media Buying Process and Negotiation: Steps in the media buying lifecycle, Rate cards, negotiations, and media deals, Buying models (CPM, CPC, CPA, CPL, CPT), Working with media vendors, publishers, and agencies, Spot buying vs programmatic buying, Media contracts, insertion orders, and compliance.
Module 5: Campaign Execution and Monitoring: Media scheduling and campaign timeline creation, Trafficking ads and managing deliverables, Coordination with creative and technical teams, Real-time monitoring and tracking tools, Troubleshooting media delivery issues, Ensuring campaign alignment with strategy.
Module 6: Post-Campaign Analysis and Reporting: Key performance indicators (KPIs) in media campaigns, Analyzing campaign performance across media channels, Tools for reporting and visualization (Excel, dashboards, analytics platforms), ROI, ROAS, and attribution models, Learning from past campaigns for optimization, Preparing and presenting performance reports to clients and stakeholders.
GSDCI Online Assessment Detail:
- Duration- 60 minutes.
- Number of Questions- 30.
- Number of Questions from each module: 5.
- Language: English.
- Exam Type: Multiple Choice Questions.
- Maximum Marks- 100, Passing Marks- 50%.
- There is no negative marking in any module.
| Marking System: | |||
| S.No. | No. of Questions | Marks Each Question | Total Marks |
| 1 | 10 | 5 | 50 |
| 2 | 5 | 4 | 20 |
| 3 | 5 | 3 | 15 |
| 4 | 5 | 2 | 10 |
| 5 | 5 | 1 | 5 |
| 30 | 100 | ||
| How Students will be Graded: | |||
| S.No. | Marks | Grade | |
| 1 | 91-100 | O (Outstanding) | |
| 2 | 81-90 | A+ (Excellent) | |
| 3 | 71-80 | A (Very Good) | |
| 4 | 61-70 | B (Good) | |
| 5 | 50-60 | P (Pass) | |
| 6 | 0-49 | F (Fail) | |
Benefits of Certification:
🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.
📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.
💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.
🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.
📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.
🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.
⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.
