Description
Certification Name: Certified Brand & Reputation Executive
Global Occupational Skill Standard – GOSS ID: GOSS/M/CBRE/V1
Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).
Objective: The Certified Brand & Reputation Executive course is designed to equip professionals with the skills and knowledge needed to manage, enhance, and protect a brand’s image and reputation in the marketplace. Participants learn about brand strategy, brand identity, reputation management, stakeholder engagement, crisis communication, social media management, and public relations.
Certification: Within 5 days after Completion of Online Assessment.
Get ready to join the Journey to become a GSDCI Certified Professional – International Certification and Assessment Body.
Steps to become a GSDCI Certified Professional:
Step 1: Select your certification you want to pursue.
Step 2: Click on get certified tab, new pop up window will open.
Step 3: Click on pay certification fee, you will be redirected to billing details page.
Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.
Step 6: After completion of online assessment, you can download your Certificate Immediately.
Assessment Modules:
Module 1: Introduction to Brand & Reputation Management: Overview of Branding and Reputation, Role of a Brand & Reputation Executive, Key Terminology in Branding, Importance of Brand Equity, Understanding Corporate Reputation, Challenges in Managing Brand Perception
Module 2: Brand Strategy and Positioning: Brand Identity and Image, Market Segmentation and Targeting, Brand Positioning Techniques, Differentiation and Competitive Advantage, Brand Architecture and Portfolio Management, Brand Value Proposition Development
Module 3: Reputation Management and Public Relations: Understanding Corporate Reputation, Stakeholder Analysis and Engagement, Media Relations and Press Management, Crisis Communication Strategies, Online Reputation Management, Monitoring and Measuring Reputation
Module 4: Digital Branding and Social Media: Social Media Strategy for Brand Building, Content Marketing and Storytelling, Influencer and Community Management, Online Brand Monitoring Tools, SEO and Digital Presence Optimization, Managing Digital Crises
Module 5: Brand Experience and Customer Engagement: Customer Experience Management, Brand Touchpoints and Consistency, Loyalty Programs and Retention Strategies, Measuring Customer Satisfaction and Feedback, Brand Advocacy and Word-of-Mouth, Event and Experiential Marketing
Module 6: Professional Practice and Strategic Planning: Brand Audit and Performance Metrics, Ethical and Legal Considerations in Branding, Strategic Brand Planning, Leadership and Communication Skills, Reporting to Stakeholders and Board, Continuous Improvement in Brand & Reputation Management
GSDCI Online Assessment Detail:
- Duration- 60 minutes.
- Number of Questions- 30.
- Number of Questions from each module: 5.
- Language: English.
- Exam Type: Multiple Choice Questions.
- Maximum Marks- 100, Passing Marks- 50%.
- There is no negative marking in any module.
| Marking System: | |||
| S.No. | No. of Questions | Marks Each Question | Total Marks |
| 1 | 10 | 5 | 50 |
| 2 | 5 | 4 | 20 |
| 3 | 5 | 3 | 15 |
| 4 | 5 | 2 | 10 |
| 5 | 5 | 1 | 5 |
| 30 | 100 | ||
| How Students will be Graded: | |||
| S.No. | Marks | Grade | |
| 1 | 91-100 | O (Outstanding) | |
| 2 | 81-90 | A+ (Excellent) | |
| 3 | 71-80 | A (Very Good) | |
| 4 | 61-70 | B (Good) | |
| 5 | 50-60 | P (Pass) | |
| 6 | 0-49 | F (Fail) | |
Benefits of Certification:
🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.
📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.
💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.
🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.
📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.
🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.
⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.
